Gatorade - Sledge Hockey

Agency: TBWA Toronto

Production: Wilfrid Park
Director: Lionel Coleman

Composer

Audio Production: Eggplant Music + Sound

NHL stars including Sidney Crosby, Claude Giroux, and Scott Hartnell surprise Paralympic sledge hockey players from the Halton-Peel Cruisers for a game on the ice. The viral campaign generated 152 million earned media impressions and was the most shared video on YouTube Canada in January 2015.

Awards: CASSIES 2016 — Silver · North American Effie Awards 2016 — Finalist