Right To Play - “We Rise”

Agency: BBDO Toronto

Production: Skin & Bones
Director: Mark Zibert

Music, Voice Direction & Sound Design: Pirate Sounds

Credit: Composer

Awards: The One Show (2x Gold, Silver, 2x Bronze) · Clio Bronze · Strategy Awards Winner · Marketing Awards Winner

Global fundraising campaign featuring three anthemic videos showing children overcoming child marriage, conflict, and child labor. Poetic narration by children shifts from ominous to triumphant as they declare "We Rise."